WorkServicesStudioInsightsContact Start a project ↗
Index / Services / /02 · SOFTWARE
/02
JOURNAL ENTRY · UPDATED MAY 2026 11 MIN READ

Custom
software & the
unsexy infrastructure.

Enterprise platforms, internal tools, distributed systems engineered to outlast the team that ships them. The infrastructure your company depends on for the next decade.

Practice lead
Yusuf Erol
Team size
14 engineers
Active projects
12 in production
Stacks
Go · Rust · TypeScript · Postgres
CHAPTER 01

Why this practice exists.

The most valuable software a company owns is the boring kind — the billing engine, the catalog, the deploy orchestrator. We build it like it matters, because it does.

The most valuable software a company owns is the boring kind.

— YUSUF EROL, PRACTICE LEAD
CHAPTER 02

How we build.

Boring infrastructure choices, opinionated about the seams.

CHAPTER 03

What we deliver.

Every engagement ships with the same seven artifacts.

01
Service blueprint
Architecture diagrams, sequence flows, capacity model.
02
Test pyramid
Unit, integration, e2e. ~80% line coverage on critical paths.
03
Observability
OTel traces, structured logs, dashboards. SLO-anchored alerts.
04
Runbooks
Step-by-step recovery for every named alert.
05
Migration plan
Schema, data, traffic. Rollback at every checkpoint.
06
Cost model
Per-tenant, per-endpoint. Forecast before scale.
CHAPTER 04

Engagement shape.

CHAPTER 05

The stack we trust.

BACKEND Go
BACKEND Rust
BACKEND TypeScript
DB Postgres
CACHE Redis
QUEUE NATS
ORCHESTR. Kubernetes
EDGE Cloudflare
OBSERVE Grafana
CI GitHub Actions

Got a brief? Software or otherwise.

A senior partner replies personally within 24 hours.

Start a project