← Index SECTION /06 · INSIGHTS
03 ENTRIESRSS FEEDEST. 2016
Field notesfrom the lab.
Short writing from inside the studio — on software, intelligence, growth, the craft. No SEO sludge, no thought-leadership noise. Just what we'd say if you asked us in person.
001
Software is a craft, not an industry.
Why we stay small on purpose — and what scaling carelessly costs the work.
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002
Eval-driven development isn't a luxury.
Most production AI failures aren't model failures — they're observability failures. Here's the discipline we ship every agent with.
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003
GEO: ranking where the questions are now asked.
Half of high-intent queries already start in an LLM, not a SERP. Here's the playbook for the next decade of search.
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