<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Insights · Metrics Talking</title><description>Field notes from the studio — software, intelligence, growth, the craft.</description><link>https://metricstalking.com/</link><language>en-us</language><item><title>Software is a craft, not an industry.</title><link>https://metricstalking.com/insights/the-craft-not-the-industry/</link><guid isPermaLink="true">https://metricstalking.com/insights/the-craft-not-the-industry/</guid><description>Why we stay small on purpose — and what scaling carelessly costs the work.</description><pubDate>Thu, 21 May 2026 00:00:00 GMT</pubDate><category>studio</category><category>philosophy</category><author>Cem Demir</author></item><item><title>Eval-driven development isn&apos;t a luxury.</title><link>https://metricstalking.com/insights/eval-driven-agents/</link><guid isPermaLink="true">https://metricstalking.com/insights/eval-driven-agents/</guid><description>Most production AI failures aren&apos;t model failures — they&apos;re observability failures. Here&apos;s the discipline we ship every agent with.</description><pubDate>Thu, 30 Apr 2026 00:00:00 GMT</pubDate><category>ai</category><category>engineering</category><author>Defne Arslan</author></item><item><title>GEO: ranking where the questions are now asked.</title><link>https://metricstalking.com/insights/geo-the-next-decade/</link><guid isPermaLink="true">https://metricstalking.com/insights/geo-the-next-decade/</guid><description>Half of high-intent queries already start in an LLM, not a SERP. Here&apos;s the playbook for the next decade of search.</description><pubDate>Sun, 12 Apr 2026 00:00:00 GMT</pubDate><category>seo</category><category>geo</category><category>growth</category><author>Rania Habib</author></item></channel></rss>