A CRM built
around how
patients actually arrive.

/01   THE BRIEF

Medical-tourism agencies were running multi-million-euro pipelines out of a shared WhatsApp account. The data was untrackable, the leakage was enormous, and the only people who knew the patient was a real CRM.

We were asked to build the CRM the category was missing — not a Salesforce template, a from-scratch vertical product. Three plans (Meto SALES, Meto OPERATION, Meto FULL FORCE), shipped to the App Store and a hosted web panel, multilingual, with strict per-role PII masking baked in from day one.

/02   THE APPROACH

We shadowed agencies for two weeks before writing a line of production code — sat in the WhatsApp shifts, watched the offer-generation rituals, learned where the leakage actually was.

The result is a product opinionated about the agency workflow: omnichannel inbox first, automation second, reporting third. A "100% Data Mask" engine sits in front of every PII field, controlled per-role; PII shows to the assigned agent and to nobody else.

The iOS app shipped to the App Store in January 2023; the web panel rolled out three months later. The product is still in active development — we ship every Friday.