Two apps,
one operator
stack.
Açsan Gelsin lets independent restaurants run their own delivery operation without the marketplace fees — a dispatch app for the kitchen and a route-optimised courier app for the rider, paired in real-time.
/01 THE BRIEF
Mid-size restaurants in Türkiye were paying marketplace tax — up to 30% per order — to platforms that own the customer. Açsan Gelsin was launched to give that operator stack back, white-label.
We built two apps in parallel — Açsan Restaurant and Açsan Courier — sharing a single dispatch backend with real-time tracking, route optimisation, weekly payouts, and cash-on-delivery reconciliation.
/02 THE APPROACH
The hard part is not the order — it's the cash, the chargeback, the rider running late. We modelled those failure modes first and built the happy path around them.
Restaurants subscribe; couriers join their network. Orders flow from POS → restaurant app → dispatch → courier app → customer, with push notifications, ETAs, and post-delivery review on every step. Restaurant accounting and rider weekly statements close the loop.
We finally own our customer relationship again — at a quarter of what the marketplace was charging.
A consistent visual voice across every surface.
Engagement, in four movements.
Mapped the restaurant + courier workflow. Sat in two kitchens during the dinner rush.
Cross-app messaging spike + dispatch event flow. Pilot in one neighbourhood.
Two production apps, dispatch backend, payouts, reviews, push notifications, store submissions.
Onboarding new restaurants weekly; route-optimisation tuning per city.
Built on opinionated infrastructure.
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