Appointment
booking that
respects the chair.
A salon-grade appointment booking platform built for Cut and More in the Netherlands — bilingual NL/EN, with per-stylist calendars, service durations tuned to the actual chair-time, and a customer-facing mobile-first booking flow.
/01 THE BRIEF
Cut and More had a website but no booking flow — customers were phoning to make appointments, the salon was double-booking. We were asked for a fast, friendly booking experience and a back-office that didn't need training.
/02 THE APPROACH
We started with the booking flow — three taps, no account required — and built the salon-facing side around what the front desk actually needs.
Each stylist has their own calendar; each service has its own duration; the booking engine respects both. SMS reminders go out automatically; cancellations open the slot back up.
Customers stopped calling. They book themselves, even out of hours.
A consistent visual voice across every surface.
Engagement, in four movements.
Half-day in the salon. Mapped the actual booking conversation.
Booking flow, stylist calendars, services + durations, customer-facing site.
SMS reminders, NL/EN copy, design system, mobile-first responsive.
Seasonal hours updates; new stylists; bilingual content.
Built on opinionated infrastructure.
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